Facebook CMO Gary Briggs on the need for speed in marketing | Mumbrella360 video
The world is moving faster that ever before, and in order to keep pace, marketers need to wave goodbye to their weekly Powerpoint-filled meetings and say hello to in-house marketer-cum-engineers, says Gary Briggs.
The need for speed in modern business has lead Facebook to bring a lot of its creative duties in house, with the social media giant’s global CMO Gary Briggs warning agencies and brands that the old way of doing things is almost extinct.
In the following video from June 2017’s Mumbrella360 conference, Briggs says the changing creative process and ways of doing business also accounted for consultancies’ moves to acquire agencies.
During the Q&A session with Mumbrella’s Tim Burrowes, Briggs says:
