How to make VR worth your marketing budget
Karen Coleman looks at three ways VR can deliver a solid return on investment and looks at why many marketers have overlooked its potential to transform data marketing.
Any campaign with a virtual reality element immediately receives huge hype in marketing circles. But does VR really warrant a share of your marketing budget?
The hardware’s certainly cheap, popularised by devices ranging from the relatively affordable Oculus Rift to the super cheap Google Cardboard (which we just tried out at our own offices using the VRSE app – which is worth the download if you haven’t already seen it).
However, creating a VR app or experience takes considerable investment of time and money, with no guarantees of reaching the right audience and attribution hard to demonstrate.
And so far, the majority of marketing campaigns using VR have been pretty limited: virtual tours or vehicle test-drives seem to be as far as most agencies are currently ready to go.
VR will not reach its potential in the Australian market without the digital communications infrastructure to underpin it. We will be left behind world markets which continues to innovate with emerging technology such as this.
For further information on the digital connectivity and speed issues Australia continues to experience please take a look at the open letter I sent to each of you a month or so back – https://www.linkedin.com/pulse/nbn-open-letter-marketing-advertising-media-industry-denise-shrivell?trk=mp-author-card
This is an important issue which should be on our industry’s radar…
Right here is the right site for everyone who wishes to find out about this topic.
You understand a whole lot its almost hard to argue with
you (not that I personally would want to…HaHa). You definitely put a
brand new spin on a topic that has been discussed for years.
Great stuff, just great!