What dominates Google search engine results in Australia?
How can you make your business perform better than your competitors in Google searches, and how does it all work anyway? Anna Lebedeva explains.
Making a site rank high in Google is never easy.
Even before Google’s renowned algorithm updates Penguin and Panda, positioning content in search engines required a heck of a lot of effort.
But it seems like in the past couple of years, Google has thrown one curveball after another – it took away the organic SERP (Search Engine Results Page) real estate to make room for more ads, videos and product listings, and introduced a multitude of unpaid elements.
At the same time, earning high rankings has never been more important than it is today. With the rising cost of online advertising and other paid strategies, organic traffic remains one of the most cost-effective marketing channels.
Nice article although the ‘Local Pack’ screenshot is pretty outdated. Google no longer shows ads on the right hand side of the page.
This Google’s change (removing the ads shown on the right hand side of the search results pages) affect small business as they cannot afford to compete against large corporations with big budgets, so they must adapt. Clients ask me: How do my clients find me/us, do I stop using Adwords if I can’t compete? My advice to is to 1) increase their ad quality scores by writing more relevant ads, and 2) look for more niche/specific keywords to focus on that have less competition. I justify the above a little further in my blog post: http://www.yarraweb.com.au/971.....h-results/