5 signs your thought leadership content is crap
In this guest post, B2B communications specialist Allan Tan provides five signs that your thought leadership content may be missing the mark.
Like many terms used in the marketing and PR industry, ‘thought leadership’ has become so badly abused that when clients ask us to create ‘thought leadership content’ they usually mean something else entirely.
So to set the record straight, we thought it might be useful to highlight a few awful examples of ‘thought leadership’ content that should actually be called…
1. A sales pitch
A thought leadership piece is meant to generate new ideas, present an opinion or to provoke a conversation. A product brochure states a need, offers a solution and talks up features and benefits.
Great article!
This article could be a great starting point for a “Five signs everything you’ve ever done in pretty much your entire life is crap” downloadable eBook.
A thought leadership piece masquerading as an piece thought leadership… !