A well-placed, topical and witty post can change the world, or win an election
With 91% of millennials using newsfeeds as their primary source of information, Aaron Brooks reckons it’s time we put to bed the belief that social posts are disposable and their content less valuable.
As we all know, patterns and habits when it comes to digesting information and content have changed drastically since the internet became our primary source of information.
Rather than gorging heartily on information at certain times of the day, we now graze constantly, with our social media news feeds being the primary source of nourishment.
Whether it’s Facebook, Twitter or Instagram, these platforms are informing our decisions, tastes and opinions via bite-sized, snackable content tailored to our shifting modes of consuming information.
The most successful practitioners recognise this, adapt their posts accordingly and are now positioned to reap the benefits of a rapidly changing world of information.
