Crisis communications: does your company have what it takes to come out on top?
In this guest post, Arli Miller examines a range of crises to highlight the importance of having a plan in place for when problems strike at home.
Someone once said that you must never waste a crisis, and that’s the message that we should all be taking from the many and varied crises that unfold around us on what seems to be almost a daily basis.
There’s always something we can learn, and companies that aren’t critically examining other organisations’ misfortunes are doing themselves a disservice.
Henry Kissinger was famously quoted as saying “There can’t be a crisis next week, my schedule is already full,” but he, more than most, was aware that the nature of a crisis is that it’s coming – ready or not.
And the way you handle it is vital to your organisation’s recovery – both in a financial and reputational sense.
