Opinion

‘Splitting creative and media. It’s the dumbest thing we ever did’ 6

How brands can harness the power of the cultural frame

How Australian communities benefit from a healthy and vibrant domestic media landscape in regional Australia

If gambling advertising isn’t the problem, what are we doing about the problem? 1

Dynamic Duos: How reinforcement during a pitch kindled a winning partnership

‘Brands and agencies must adapt to leverage these advancements’: Amazon and Yahoo go large and local at 2025 upfronts

‘Negotiate, inform staff and make good with customers’: The vital next step for Woolies and Coles as Federal Court proceedings loom 3

The implications for marketers and advertisers on Meta’s teen safety measures 1

Why can’t anyone but the ABC make an Aussie sitcom work? 4

Dynamic Duos: Yakkazoo’s thrifty, travel-loving foodies

Why Data Science and AI are No Longer a Rich Brand’s Game

AI generated content doesn’t work – But if it did? The media’s screwed 1

Should brands be using emojis in 2024? 1

The Weekend Mumbo: Who will carry the torch for Nine now? 2

AI and social search poised to disrupt Google’s dominance 2

Dynamic Duos: When Sydney and Melbourne collide

Fandom, nostalgia and parkas: Oasis’ reunion is a masterclass in teaser marketing

Why Trump’s theatrics won’t necessarily cost him votes

Kamala Harris (and Taylor Swift) vs Donald Trump: Who won?

Is marketing science dead? MSIX 2024, reviewed 5

Cost-cutting is already proving pretty costly 2

Dynamic Duos: BMF’s ‘masters of vibe’

Gambling ads: Why are we still betting on such a bad idea? 4

Record digital dollars are driving the USA election campaign – what can Australian marketers learn?

Why the RFP process needs a marketing makeover: Balancing cost and innovation for effective partnerships

Party like it’s 1999, ‘cos talkback radio has a new cash-for-comment scandal! 1

Dynamic Duos: The artist and the ex-water polo star

What the Taylor Swift ticketing backlash teaches us about influencer gifting 1

When it comes to purpose, is your brand walking the walk or simply talking the talk?

Running the streets to Regency chic – marketers are turning to IRL to supercharge URL  

The risk and reward of trend-jacking: Lessons from Love Island’s Molly-Mae and Tommy’s breakup

The hard truth about change in advertising agencies 4

The Weekend Mumbo: The continuing history of ill-suited Presidential campaign song choices

Dynamic Duos: ‘There was something about the 17-year-old intern that always stuck in my mind’

2DayFM are now playing musical chairs, but who’ll replace Hughsey, Ed and Erin in 2025?

Email marketing: How to keep Australian subscribers engaged

Why Snoop has been the inside scoop for the Olympics

How viewer behaviour is changing the sports rights landscape

The new bottom line: Cultivating relationships for high-performance

Does ‘trust’ really matter for brands? 18

Video for video’s sake: The simple mistakes costing you big bucks 1

Rediscovering the art of listening in the client-agency relationship

Seven, Nine, Ten – Which is the biggest supporter of Australian-made TV?

Are you paying for the right kind of attention? 1

Dynamic Duos: ‘I’m like the Shrek to her Donkey’

‘We’re just delaying purchases until we have to make them’: Reporting season is well underway

Why media and creative should be back under one roof 8

Did the Federal Government miss a trick or two in pitching the biggest media account in Australia?  6

Beyond Hogwarts: The challenge of branding a modern university 1

Leaders must boost their duty of care for Gen Z staff

Who’s going to buy Foxtel? 8

Dynamic Duos: How a trip to India led to a successful partnership

Does your data breach CX match your brand promise?

Keeping the flame alive: How the Olympics sustain cultural relevance

From no clients to the importance of a simple hoodie: 6 things we’ve learned after 6 months of jnr.

Why weird is winning 3

Selling out is so ’90s – it’s time to put Australian music in your ads 1

Dynamic Duos: Paper Moose’s head meese

Stop overlooking podcasts: the #1 way CMOs can get ahead of their competitors 

Be more than ‘humbled and honoured’: PR advice on celebrating award wins

A lesson in crisis management: Crowdstrike’s delayed reaction

Is the Australian ad industry more woke than their UK or US peers? 4

‘We’re not selling sneakers’: How purpose drives success   1

How Kamala Harris’ campaign team are embracing memes, online trends and pop culture to connect with younger voters 5

Career value, fingerprints and McCain chip moments

First rule of the Olympics is you do not talk about the Olympics

Google’s cookie crumble – why the end isn’t really the end

Dynamic Duos: Love at first sight 1

The Membership Challenge: A fan’s journey joining all 17 NRL clubs  4

Nurture your network, know your advantages & make yourself visible: Moving forward after redundancy

‘Real disconnect’ between A-Leagues and Australian media owners 3

The ‘me-first’ era: Redefining brand loyalty in Australia 2

Prioritising customer experience and efficiency in a challenging retail climate

Rupert Murdoch gives print a deadline – his 105th birthday 2

Dynamic Duos: ‘In all areas of life, we’re birds of a feather’

When will it ever be good enough? Why ‘Come Down for Air’ should not be up for pitch 7

How to stop paying for ads that don’t convert

‘They’re changing the narrative’: Why Seven is throwing comedy and horoscopes on the news 4

Influence never sounded so good: Why radio and podcast talent should rule influencer marketing

Nedd’s Record Run: Turning a moment into a movement

What’s the opposite of redundant? 4

Predictive technology is the future of media

Can the Olympic torch keep the flame of live TV alive?

May the best deal win – The Fast Food Lunch Wars of 2024 begin 2

Dynamic Duos: Baz and Loz

Famous and distinctive… but, for what? 1

Another flop for inclusive advertising: lessons from Witchery and Victoria’s Secret’s brand re-launch blunders 1

‘Really hard to fathom’: Calls for government to intervene on Meta’s news ban as industry reels from redundancies 9