Video for video’s sake: The simple mistakes costing you big bucks
Research predicts by next year, video content will account for 82% of all global internet traffic. However, the rise in popularity of the small screen has resulted in video for video’s sake, as Heather Mollins from The Comms. People explains.
We know the small screen has been growing exponentially in popularity.
I mean, who isn’t guilty of going down a rabbit hole of reels only to completely forget why they opened their phone in the first place?
Research predicts by next year, video content will account for 82% of all global internet traffic and 75% of people watch short-form video content on their mobile. Video is going nowhere – well, except in the hands of more and more Aussies.
As longtime communication pros (though we won’t reveal our age!), we’ve seen client demand for video climb at pace over recent years. Brands and organisations are willing to invest in this format as part of their overall marketing and comms mix – good news for people like us who live and breathe it.
Really struggling to understand the point this article is trying to make