Opinion

Jaguar’s rebrand, Princess Kate’s photoshop blunder, and Taylor Swift: Here are the PR wins and sins of 2024

Customer-centricity meets AI: The blueprint for deeper connections and growth in 2025

In a world of AI, be human

2024: The year marketing tried to do even more, with even less

PR trends and predictions in 2025: Insights for communicators and marketers

Retail media is not a limited time offer – here’s how latecomers can capitalise

2024: The year AI broke advertising, for the better

Freeing the ‘slam’ across the gluten barrier

The search for the irreplaceable workforce: Reflections on 2024 and what’s coming for 2025

Who’s left to trust in 2025?

Dynamic Duos: ‘Our views on the world differ in lots of ways, but we find common ground’

Omnicom-IPG merger: A Christmas sugar hit followed by a strict diet? 5

The biggest reputation wrecks of 2024 

When it comes to data privacy, you might not be as prepared as you think

Beyond the algorithm: Harnessing the power of authenticity and word of mouth 

The two-tier creator economy means it’s time for brands to rethink their strategy 

Someone should launch a radio station with all the recently dumped ABC talent 15

Being boring is bad for business – Why creativity matters in B2B marketing 1

Dynamic Duos: ‘It was as if a missing puzzle piece had finally fallen into place’

B2B branding predictions for 2025: A human focus in the age of AI

How to market to the passive engagers and invisible men

You can’t build a real brand that moves at the speed of culture 1

‘Defend, deflect, and diffuse’: Why Nine’s culture Action Plan ‘raises several red flags’

Brand creative needs performance marketing as much as performance marketing needs brand creative

Australia has a bunch of exciting new laws! 4

Listen to the kids, Albo – Social media isn’t the problem, it’s cyberbullying

AI might not dream, but it does hallucinate: What wrong answers can tell you about choosing the right LLM

Dynamic Duos: ‘We’ve often found ourselves finishing each other’s sentences’

Could Seven’s revamped AFL coverage be the draw card to make Eddie McGuire defect? 2

Not just Zuckerberg’s world: The true value of the metaverse

Unfair and impractical: Online safety bill to cause more harm than it prevents

How marketing and PR professionals can get the best out of their e-commerce clients this Black Friday and Cyber Monday

The social media ban is popular with Gen Z 4

The misinformation bill – impossible to police and easy to weaponise

Dynamic Duos: David squared

The fight for attention is over: Why I’m saying farewell to ads 13

Why CMO’s who master AI will drive enterprise strategy

Why aren’t more brands waking up to the fact that communication isn’t all about words? 1

The invisible man 1

Why supporting Australian music is essential, and the valuable role it can play for brands

Sleepless nights, cold sweats, mental health, transparency and giving back – why running your own agency is all worthwhile

Why brands must look beyond the shelf to the screen

If automation is the core of your next-gen marketing platform, you’re missing the point

Blocking YouTube would be a disaster for Aussie kids 6

Evolve or fade: Why reinventing your brand is non-negotiable

Dynamic Duos: Navigating the jump from holdco to indie together 1

What lessons should we draw from the 2025 Upfronts season?

Don’t ban my kids from social media, they wouldn’t exist without it 9

Trump’s win proves that traditional media is broken, and celebrity endorsements don’t cut it 6

Use tracking pixels? You could be breaching privacy laws 2

It’s time for an Australian media reshuffle

Can media companies overcome audience fatigue? Well, it’s complicated

Why we need to bring news back to the dinner table

Dynamic Duos: ‘It’s PR, not ER’

Kick in-app reporting to the kerb: How brands can genuinely measure marketing success

Understanding how human brains make decisions can help us use tech better

The media and comms industry needs colour and cultural evidence at the senior bench level 1

The social shift: Why businesses are opting out of the Melbourne Cup 8

How supermarket brands, ‘dupes’, and good-old poverty are shifting shopping habits

Dynamic Duos: ‘Over those 20+ years, your lives are very different, but they mould together’

Marketing vs sustainability: Allies or enemies in the battle against greenwashing?

Make it 16: As the industry rejects toxic trade platforms, support the same for our teens 1

To move at the speed of culture, brands must understand what that culture means 1

Become your own marketing Santa Claus: Six strategies Aussie brands can use to win early holiday shoppers

Is the era of media transparency officially over? 7

A tax on social media companies is the cost-of-living solution we need 2

Dynamic Duos: Two fashionistas walk into a room…

The rise and fall of Tupperware and Avon 2

From hidden gem to shining star: The journey to build a brilliant B2B brand

SXSW Sydney: Cancel culture or co-creation? The choice brands can no longer ignore

Why The Office’s bad bosses continue to resonate

How can agencies deliver the same (if not more) for less?

The Office Australia didn’t stand a chance – the brand legacy is too powerful 5

Nine admitting its guilt isn’t a ‘bold step’, it’s a PR necessity 

Dynamic Duos: ‘It was like looking in a mirror’

Scroll, click, repeat: How advertisers can break the cycle of negative content

Celebrate quiet strength, not loud achievement 1

Why choosing chaos over order brings work-life balance

Ryan Reynolds is right – ‘We’re all just f*cking winging it’

The dark side of generative AI: How using AI in marketing, advertising and communications can expose confidential organisational information

To celebrate Upfronts season, here are 25 fresh new TV show ideas for 2025 1

Dynamic Duos: ‘Maybe unicorns do exist after all’

What the f*ck will it take for ageism to end? 11

Managing a creative agency on a four-day work week: The challenges and wins after two years 1

AI, climate change and the age of consumer [ec]centricity

Whether you love or hate the new Telstra work, the lesson for the industry is to not be stubborn or ignorant 7

Why launch a radio station in 2024?

Dynamic Duos: ‘We were both young when I first saw you’