Opinion

AI might not dream, but it does hallucinate: What wrong answers can tell you about choosing the right LLM

Dynamic Duos: ‘We’ve often found ourselves finishing each other’s sentences’

Could Seven’s revamped AFL coverage be the draw card to make Eddie McGuire defect? 2

Not just Zuckerberg’s world: The true value of the metaverse

Unfair and impractical: Online safety bill to cause more harm than it prevents

How marketing and PR professionals can get the best out of their e-commerce clients this Black Friday and Cyber Monday

The social media ban is popular with Gen Z 4

The misinformation bill – impossible to police and easy to weaponise

Dynamic Duos: David squared

The fight for attention is over: Why I’m saying farewell to ads 13

Why CMO’s who master AI will drive enterprise strategy

Why aren’t more brands waking up to the fact that communication isn’t all about words? 1

The invisible man 1

Why supporting Australian music is essential, and the valuable role it can play for brands

Sleepless nights, cold sweats, mental health, transparency and giving back – why running your own agency is all worthwhile

Why brands must look beyond the shelf to the screen

If automation is the core of your next-gen marketing platform, you’re missing the point

Blocking YouTube would be a disaster for Aussie kids 6

Evolve or fade: Why reinventing your brand is non-negotiable

Dynamic Duos: Navigating the jump from holdco to indie together 1

What lessons should we draw from the 2025 Upfronts season?

Don’t ban my kids from social media, they wouldn’t exist without it 9

Trump’s win proves that traditional media is broken, and celebrity endorsements don’t cut it 6

Use tracking pixels? You could be breaching privacy laws 2

It’s time for an Australian media reshuffle

Can media companies overcome audience fatigue? Well, it’s complicated

Why we need to bring news back to the dinner table

Dynamic Duos: ‘It’s PR, not ER’

Kick in-app reporting to the kerb: How brands can genuinely measure marketing success

Understanding how human brains make decisions can help us use tech better

The media and comms industry needs colour and cultural evidence at the senior bench level 1

The social shift: Why businesses are opting out of the Melbourne Cup 8

How supermarket brands, ‘dupes’, and good-old poverty are shifting shopping habits

Dynamic Duos: ‘Over those 20+ years, your lives are very different, but they mould together’

Marketing vs sustainability: Allies or enemies in the battle against greenwashing?

Make it 16: As the industry rejects toxic trade platforms, support the same for our teens 1

To move at the speed of culture, brands must understand what that culture means 1

Become your own marketing Santa Claus: Six strategies Aussie brands can use to win early holiday shoppers

Is the era of media transparency officially over? 7

A tax on social media companies is the cost-of-living solution we need 2

Dynamic Duos: Two fashionistas walk into a room…

The rise and fall of Tupperware and Avon 2

From hidden gem to shining star: The journey to build a brilliant B2B brand

SXSW Sydney: Cancel culture or co-creation? The choice brands can no longer ignore

Why The Office’s bad bosses continue to resonate

How can agencies deliver the same (if not more) for less?

The Office Australia didn’t stand a chance – the brand legacy is too powerful 5

Nine admitting its guilt isn’t a ‘bold step’, it’s a PR necessity 

Dynamic Duos: ‘It was like looking in a mirror’

Scroll, click, repeat: How advertisers can break the cycle of negative content

Celebrate quiet strength, not loud achievement 1

Why choosing chaos over order brings work-life balance

Ryan Reynolds is right – ‘We’re all just f*cking winging it’

The dark side of generative AI: How using AI in marketing, advertising and communications can expose confidential organisational information

To celebrate Upfronts season, here are 25 fresh new TV show ideas for 2025 1

Dynamic Duos: ‘Maybe unicorns do exist after all’

What the f*ck will it take for ageism to end? 11

Managing a creative agency on a four-day work week: The challenges and wins after two years 1

AI, climate change and the age of consumer [ec]centricity

Whether you love or hate the new Telstra work, the lesson for the industry is to not be stubborn or ignorant 7

Why launch a radio station in 2024?

Dynamic Duos: ‘We were both young when I first saw you’

‘Splitting creative and media. It’s the dumbest thing we ever did’ 6

How brands can harness the power of the cultural frame

How Australian communities benefit from a healthy and vibrant domestic media landscape in regional Australia

If gambling advertising isn’t the problem, what are we doing about the problem? 1

Dynamic Duos: How reinforcement during a pitch kindled a winning partnership

‘Brands and agencies must adapt to leverage these advancements’: Amazon and Yahoo go large and local at 2025 upfronts

‘Negotiate, inform staff and make good with customers’: The vital next step for Woolies and Coles as Federal Court proceedings loom 3

The implications for marketers and advertisers on Meta’s teen safety measures 1

Why can’t anyone but the ABC make an Aussie sitcom work? 4

Dynamic Duos: Yakkazoo’s thrifty, travel-loving foodies

Why Data Science and AI are No Longer a Rich Brand’s Game

AI generated content doesn’t work – But if it did? The media’s screwed 1

Should brands be using emojis in 2024? 1

The Weekend Mumbo: Who will carry the torch for Nine now? 2

AI and social search poised to disrupt Google’s dominance 2

Dynamic Duos: When Sydney and Melbourne collide

Fandom, nostalgia and parkas: Oasis’ reunion is a masterclass in teaser marketing

Why Trump’s theatrics won’t necessarily cost him votes

Kamala Harris (and Taylor Swift) vs Donald Trump: Who won?

Is marketing science dead? MSIX 2024, reviewed 5

Cost-cutting is already proving pretty costly 2

Dynamic Duos: BMF’s ‘masters of vibe’

Gambling ads: Why are we still betting on such a bad idea? 4

Record digital dollars are driving the USA election campaign – what can Australian marketers learn?

Why the RFP process needs a marketing makeover: Balancing cost and innovation for effective partnerships

Party like it’s 1999, ‘cos talkback radio has a new cash-for-comment scandal! 1