Leaders must boost their duty of care for Gen Z staff

As today marks the UN’s International Youth Day, Sue Parker, owner of Dare Group Australia, discusses why it is vital for leaders to look after Gen Z in the workplace, and talks to four industry heads on the state of play.

Do you recall your first job in the media and marketing world? How were you treated? You would have been around 18 to 24 years old, which is today’s Gen Z workforce. 

Today the 12th of August is International Youth Day. So an opportune time to discuss a problem that has pervaded the media and marketing industry for eons – the mistreatment of young staff.  

International Youth Day is a global United Nations initiative addressing issues impacting 15 to 24-year-olds.  This cohort represent 26% of the world’s population and 18% of the Australian population.  

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