A Mumbrella Christmas wrap of 2013’s best (and worst) festive ads

Are you struggling to feel festive? Then look no further than this wrap of how brands around the world have been promoting themselves this holiday season to inject a bit of cheer to your Christmas Eve.

1. John Lewis’s Christmas message follows a similar formula to last year’s epic snowman adventure, and gets to the heart of what Christmas should be about – spending time with friends and family. The heart-wrenching spot tells the story of best friends Bear and Hare who have not enjoyed Christmas together yet. Set against the melancholic tones of Liley Allen, have some tissues handy. But don’t worry if you don’t feel moved by the ad, Twitter suggests you’re not the only one…

https://www.youtube.com/watch?v=XqWig2WARb0

2. Westfield kicked off it’s Christmas marketing season early, with this smile-inducing ad launching before Halloween. It tells the story of a boy called Nick, who grows up giving away everything he owns. For the first ad of the “Christmas ad season”, Westfield was hard to beat with its lack of overly commercialised Christmas marketing a pleasurable surprise.