Collective Shout hijacks Schick for Men campaign to protest against objectification of women
The Collective Shout is hijacking a Schick for Men shaver claiming it is objectifying women by using their bodies as a canvas.
Schick is asking people to upload their photo to be featured on a T-shirt with the aim of winning 1 in 20 personalised t-shirts and Schick grooming kits. Users are also able to select which model their mock-up of the t-shirt will be featured on.
The Collective Shout, which describes itself as a grassroots campaigning movement against the objectification of women in media, advertising and popular culture, is encouraging its followers to upload a photo featuring a message against sexism.
Cailtin Roper, Collective Shout WA state coordinator said: “One of our supporters alerted us to Schick’s new ad campaign and their competition. So what we’ve encouraged our supporters to do is to hijack the campaign a little bit and subvert Shick’s sexist and objectifying message about women.
