‘Consider an alternative to cardiac arrest’ says Neptune Bio-Innovations for salt awareness week
Neptune Bio-Innovations and Saatchi & Saatchi Wellness have created an animated campaign which is designed to get people to reduce their daily salt intake.
The tongue-in-cheek animation, back to a song with lyrics about salt and the heart, tells Australians to “extend your expiration date”.
The ad has been created for salt awareness week and launches a healthier alternative to regular table salt, Heart Salt.
The product is fifty percent salt. Therefore you’ll only suffer a half attack from consuming sodium above the RDI.