Criteo launches contextual targeting based on $900bn commerce data set

November 17, 2021 12:34

Criteo, a global technology company, today launched a new contextual advertising solution in Australia, to connect first-party commerce data with real-time contextual insights to help marketers drive measurable outcomes.

Criteo recently interviewed 79 Australian marketers in regards to Google’s announcement in June 2021, that it would delay its plans to phase out third-party cookies in the Chrome browser until 2023. Two-in-five respondents (41%) said more than half of their digital advertising still relies on third-party cookies. Despite this, four-in-five marketers (82%) either have tests in place aimed at complementing or replacing channels that rely on third-party cookies or are planning to start testing soon.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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