Daily Mail launches first Australian consumer TV ad, targets more exclusive content
The Daily Mail Australia has created its first consumer TV ad as it looks to build on a successful first year in the local market which has seen it rise to be the fifth most-visited news site in the county.
A new ad created by agency Yolo, to be shown on joint-venture partner Nine Entertainment Co’s channels Nine, Gem and Go, shows a woman so engrossed in reading the site on a bus she rides it all day, with a variety of strangers reading it over her shoulder.
https://www.youtube.com/watch?v=ojXP2weSctc&feature=youtu.be
The site launched its entertainment new ‘right rail’ last January, progressing onto other news in May. In that time it has grown from a unique audience of 1.316m in November 2013 to 2.519m last November.
Cringeworthy
So nine is marketing both its own 9news site and the Daily Mail site on its TV channels? Confusing….
Looks like they’ve even lifted this ad from the Daily Telegraph’s ad.
Good on them they’ll be number one soon.
So they’re saying that you can waste a whole day flicking through their content…
great “news”
Ad looks great. They really are giving the others a run for their money.
It’s easy to give other news organisation a ‘run for their money’ when you don’t spend any on original content. Seriously – take a look at how many of their news stories contain the words “the ABC/News Corp/Fairfax reported”. At least now they are crediting their sources, but it’s still not journalism.