My Dog celebrates the relationship between dogs and owners in new campaign

My Dog_MREC v01Mars Petcare’s Premium dog food brand My Dog has launched a new campaign celebrating the relationship between dogs and their owners.

Created by BD Network, the campaign is running across press, magazine, outdoor, radio, digital, point of sale and retail executions.

It features images of dogs in frames with a plaque celebrating what the dog means to its owner from ‘My baby’, ‘my hero’ and ‘my joy’.

Michelle Nagle, marketing manager of My Dog said: “Dogs bring a lot of joy to our lives and My Dog wants to celebrate and reciprocate the unconditional love our dogs provide. This campaign allows us to do both in a big way. Whether they’re your welcoming committee, your jogging partner or your lap warmer, we want to hear your story and ensure every dog in Australia knows they are loved back.”

As part of the campaign, the brand is inviting consumers to share what their dogs mean to them for the chance to have their dog featured in the campaign.

Consumers are invited to visit to share their “special relationship” and upload a picture of their dog, with them also invited to participate socially by using the #mydogmy hashtag on Facebook and Instagram.

Jonathan Clow, managing director of BD Network, said: “Our dogs mean the world to us. Personal trainer, best mate, companion. Perhaps even your hero? We are very proud of our association with a great brand like My Dog and to help celebrate the special role that dogs play in our lives.”

My Dog_MREC v02My Dog_MREC v03My Dog_Magazine166293_1_LEO_PF_F


  • Client: MY DOG®, Mars Petcare.
  • Agency: BD Network
  • Media: Starcom

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.