Don’t fear Amazon: use it to your advantage
As endless think pieces spell doom and gloom for Australia’s impending Amazon invasion, Men At Work Communications creative partner Michael Willcocks argues local businesses need a shift in perspective.
Much like the river after which it is named, there is a sense of crushing inevitability regarding Amazon’s impending arrival upon Australian shores.
Your standard punter is understandably excited – the biggest online retailer in the world will finally be delivering their goods to our doors, creating a whole new level of competition, which will surely lead to cost savings and new levels of efficiency and quality.
But it’s for those same reasons that a number of local brands are understandably feeling pretty nervous, and that anxiety is passing down the line to the agencies that work with them.
