The evolution of marketing: why voice search will disrupt more than mobile
Marketing in the hands-free era is almost upon us. Google’s voice recognition accuracy is now at 95% in its ability to understand what you say, even if you speak ‘Strayan’. Now, says Chris Schimkat, in this guest post, is the time to adjust strategy to optimise for voice search.
Even if it isn’t clear just yet, the biggest disruption to marketing since mobile is on the cusp of a monolithic rise to centre stage. In fact, voice search has been making its way towards some impressive user statistics that closely resemble those at the beginning of the mobile era. 
It may come as a shock to many, but 41% of adults and more than half of the teenage population use voice commands on a daily basis.
As data released by Google shows, over 41% of users used voice search for the first time within the past 6 months — this sort of uptake doesn’t just point towards a change in the digital marketing sphere, but to the dawn of a new era in marketing, and what is being touted as the ‘death of the keyboard’.
Although it has myriad of uses, it is the size of the ever-growing user base that specifically uses voice search for connecting with products, services, and information that is most exciting for businesses.
100% agree, nailed it
Does “Where the fuck did I leave my keys?” count as a voice command?
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I’ve heard from Gary Vee saying that voice devices and podcasts are growing more than videos. Even though videos are more engaging.