Fed Square looks to its architecture in new branding from Interbrand
Melbourne’s Fed Square has revealed its new brand positioning, taking inspiration from the architecture of the square in the creative concept driving the brand, ‘Anything but square’, and promising visitors a ‘Kaleidoscope of Experiences’.
The new direction for the brand follows two years of work with Omnicom’s Interbrand and support from a Victorian Government review.
Illustrator Tanya Cooper has created a variety of mixed-media branded collage works to launch with the brand positioning, and Never Sit Still is behind motion and indent work that will appear across Fed Square’s digital platforms and screens on-site.
