Google warns publishers: ‘You’ve got one shot on your mobile website’

The global director of online partnerships for Google Scott Sheffer has warned Australian publishers only have one shot at getting their mobile site right or they will lose out to their competitors.

Speaking to Mumbrella during a short visit to Sydney, Sheffer also highlighted advercasting, where advertisers and users come together to create content, as the new battlefield for publishers to master.

Scott Sheffer

“It’s a multi-device multi-screen world and if you don’t have a publishing strategy to reach your users wherever they are, whenever they want, you’re going to fall behind,” he said.