Google nabbed my agency’s name and originality died
Google’s forming of holding company XXVI came as news to Hamish Cargill, director of brand language agency XXVI. In this guest post, he challenges the tech giant’s lack of originality while simultaneously cashing in on the cachet this could bring his agency.
Ever wondered where the world’s great ideas come from? When Google commandeered our name XXVI last week, I wondered no more.
Sure, it’s likely the boffins at Google came up with the name of their own accord. But when you run the world’s most popular search engine, one thing you can’t claim when borrowing ideas is ignorance.
In case you missed it, last week the company formerly known as Google, now known as Alphabet, registered XXVI Holdings Inc. to manage its range of “other bets”, like self-driving cars and delivery drones.
Break out the violins….no, seriously, if you did, someone might care.
Couldn’t have said it better myself
Comment of the Year.
Timothy – Can we have this recognised as a category at next year’s Mumbrella Awards?
Duncan, why are you so butthurt?
1. Complains that tech giant renames holding company to same name as his business.
2. Lists all the ways their own company name sucks –
a. Hard to search for,
b. Don’t understand name,
c. Can’t pronunciation it.
3. Uses tech giants ‘lack of originality’ to own advantage by drawing attention to his business (which must not have had much business due to being at the back of the ‘yellow pages’
4. Crawls back into hole.
Really misses entire point of article
Makes stupid, angry comment
Crawls back in hole
Well that’s a bit nasty, Duncan.
Must be a slow news day…
Change your company’s name. Not that big of a deal.
It’s so funny to see how bitchy people get over what is quite obviously a tongue-in-cheek bit of fun – do you not have a hobby?
I like the sentiment here. Sharing is caring, just own your place in the sun.
Well, on the upside, your domain name is worth an absolute mint now…
Get this guy on Gruen – surely there is a pitch in there somewhere
Go buy the .com
I thought this article was a pretty decent SEO strategy tbh. My condolences Hamish!
If you angry commenters can’t see that this is a tongue in cheek dig you need to reassess everything in your life…
Totally. Talk about the year of professional outrage.