F.Y.I.

Habitat Media rolls out interactive installations for Sydney’s Vivid Festival

Experiential marketing and brand activation creative agency Habitat Media launched its Ride Into the Night play area for children and an interactive emoji that projects faces onto the face of Sydney’s Luna Park as part of Sydney’s Vivid festival. 

The announcement;

Habitat Media’s Big Ideas Come to Life at Vivid Sydney 2018!

Sydney based creative agency Habitat Media, has lit up the Sydney skyline at this year’s Vivid Festival with two impressive installations.

Directors of Habitat Media, Antony Neeson and Mark Vincent, answered a tender by Cushman & Wakefield and Destination NSW to create an interactive and inclusive play area that would appeal to all children, including children with special needs. Habitat’s concept impressed the judging committee and they were awarded the opportunity.

“Our objective at Cushman & Wakefield was to create an inclusive playground where all children could participate and belong no matter what their level of ability. We were looking for agencies that could marry creative thinking with inclusive design principals and we are delighted with the result that Habitat have delivered with their “Ride into the Night” installation. It has proved to be hugely popular with all visitors big and small to Tumbalong Lights.” – Anna Town, Head of Strategic Marketing, Australia & New Zealand, Cushman & Wakefield.

Habitat developed the concept and donated their time to produce the inclusive play space. Part computer game, part undersea adventure, the spectacular allows wheelchair-bound children and their families to circle a rink where harbour sea life is projected onto the surface and accompanied by classical-themed sound design. The catch is, however, that everyone must participate in the same way – everyone must participate in a wheelchair.

Ride into the Night is a magical, interactive and all-inclusive play experience for children of any ability.

“This project has been one of the most rewarding of our careers do date. To see the joy on the faces of wheelchair-bound children as they ride next to others has made this project so worthwhile for us.” says Mark Vincent, Managing Partner Habitat Media.

In another headlining Vivid activation, Habitat partnered with Leo Burnett and Imagination to bring to life Samsung’s ‘The Night Reimagined’ activation. The activation allows Vivid guests to use Samsung’s S9 handset to create a personalised AR Emoji that is then projected onto the iconic face of Luna Park. They then takeaway a digital souvenir of their AR Emoji projected on Luna Park – truly a selfie like no other.

Over the course of the festival Habitat expects to project over 25,000 unique visitor emoji’s onto the Luna Park face.

From a company media release

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