HCF launches first campaign with Clemenger BBDO
Clemenger BBDO has released its first work for health insurance brand HCF after winning the creative account late last year following a competitive pitch.
The campaign extend the brand’s Uncommon Care platform.
In the 30-second spot for the campaign, a man is shown doing common things like wondering when he can put pants back on during a medical appointment. The man then does an uncommon thing by making appointments instead of avoiding them.
HCF head of advertising Tatiana Papavero said: “The Uncommon Care platform is an organisational belief at HCF. It means putting people before profit. We know we’re not a typical health fund – we genuinely want our members to get great value cover and to know that when it comes to health, they can always count on us to go that extra mile to deliver outstanding experiences.
“While the journey through life is something we all have in common, at HCF we like to bring you the uncommon and this new campaign explores that in a humorous and human way.”
Clemenger BBDO CEO Jim Gall commented: “We’re really proud of this work and the partnership we’ve forged with HCF since being appointed late last year. As Australia’s largest not-for-profit health insurer, HCF have so many incredibly positive stories to tell. I am confident this campaign is the beginning of an exciting creative journey for both businesses.”
The campaign is on TV, OOH, radio, social, digital and in-branch.
The incumbent for the account was Integer, which released a campaign in 2019 for the brand.
This article has been updated with the incumbent and that it was a competitive pitch.
Credits:
Client: HCF
Head of Advertising and Operations: Tatiana Papavero
Corporate Marketing Manager: Amelia Deakin
Marketing Manager, Private Health: Tanya Geraghty
Marketing Manager, Diversified: Rebecca Psaltis
Creative agency: Clemenger BBDO
Media: Spark Foundry and Mindbox
Production company: Good Oil
Director: Fiona McGee
DOP: Ross Giardina
Producer: Claire Richards
Photographer: Chris Budgeon
Sound house: Squeak E Clean Studios
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