How does… conversion rate optimisation work?
We’ve asked some of the industry’s most knowledgable boffins to break down industry jargon to help you through those confusing meetings and indecipherable conferences. Here, New Republique CEO Nima Yassini explains how conversion rate optimisation works.
What is CRO?
Conversion rate optimisation (CRO) is the process of testing a range of experiences to find which combination provides the best results.
These results are usually related to increasing positive user actions such as newsletter sign-ups, memberships or donations, and improving site engagement, for example turning visitors into leads and leads into sales.
Whatever experience you want to boost or optimise, there is a place for CRO in your digital marketing strategy.
The latest buzz is Conversion Rate Auto Programmatic.