How does… marketing on WeChat work?
We ask some of the industry’s most knowledgable boffins to break down jargon to help you through those confusing meetings and indecipherable conferences. Here, Partnersize’s George Zhang explains why the WeChat show isn’t just playing in China anymore.
WeChat is a powerful app that combines messaging, mobile payments and multiple formats of social media. It has grown to become one of the most powerful and influential apps in with world. Since its founding, the service has expanded its capabilities to include features like city directories, appointment booking and curated news delivery.
Interestingly, WeChat is popular both for social and business purposes, whereas Facebook and LinkedIn have generally divided the market in many regions outside of Asia. More than 15 million companies have WeChat accounts.
Good precis George. Appreciated.
Hey George, nice piece. We attempted to run a campaign for an Australian company but were told its not possible for a non-Chinese business to have a company profile on WeChat. Do you know if this is true or were we stitched up?
Some great tips there George!