How does… voice SEO work?

Each week, we ask some of the industry’s most knowledgable boffins to break down industry jargon to help you through those confusing meetings and indecipherable conferences. This week, GMG Digital’s John Vlasakakis explains how voice search for SEO works.

Voice search is changing the face of search engine optimisation. In 2012, Google processed 1.2 trillion searches, and that number is thought be somewhere around 2 trillion in 2018.

Increasingly, those searches are been made with voice. It’s estimated by 2020, fifty percent of all Google searches will be by voice.

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