Hulsbosch creates branding for 86 400 as it prepares to take on the banks

86 400 – the new company which wants to ultimately become a digital challenger to the big four banks – has selected Hulsbosch to create its branding.

The announcement:

Australian payments company Cuscal has backed what will become a serious challenger to the big banks in Australia. 86 400 revealed today its new brand campaign created by award-winning brand and communications agency, Hulsbosch.

The brand positioning will establish 86 400 as a new type of financial institution, one that will eventually deliver the full capabilities of a bank entirely in a mobile phone. Free of the existing structures of traditional banks, 86 400 seeks to be the bank of the future, one that exists solely for the customer, with an experience that empowers customers to be in control and to feel secure about their finances.