‘I bet she’ll want the top bunk’: NAB’s ‘Story of Progress’ shifts focus to the changing family home

NAB has continued its ‘Story of Progress’ campaign, with an ad reflecting the progress of peoples’ lives and how it effects their family homes.

The TVC stars two young girls on a swing set discussing the new developments in their families including the upcoming birth of twin siblings and grandma moving in.

The ad seeks to show that the unexpected life events that change the structure of the home can be supported by NAB’s home loan services.

NAB’s director of home owner marketing Sheena Sudra said in a statement: “At NAB, we proudly lend $4 billion every month to home loan customers whether that is to purchase, update or renovate.

“We also regularly check in with our customers to help them get the most of their property, offer flexible repayment options and provide on the road banking support through our experienced mobile bankers.”

NAB’s OOH execution for its home loan services

Clemenger BBDO executive creative director, Richard Williams said: “This is the story of progress first launched in July with a new brand-led message, followed by business-specific creatives highlighting NAB as Australia’s biggest business bank.”

“We are now featuring the home loan offering and look forward to rolling out further iterations of the campaign in the coming weeks.”

NAB’s OOH execution for its home loan services


Creative Agency: Clemenger BBDO

Production Company, Homeowner & Everyday Banking: Photoplay Film
Home Owner & Everyday Banking Broadcast Director: Daniel de Viciola
Home Owner, Social Director: Jasmin Tarasin
Photographer: John Feely / Photoplay Photography
Everyday Banking, Social Production Company: Flare
Everyday Banking, Social Director: Hamish MacGregor

Client: NAB
Chief Marketing Officer: Suzana Ristevski
DIrector, Home Owner Marketing: Sheena Sudra
Director, Emerging Marketing: Rob Lee
Senior Consultant, Campaign Management: Ben Rawson
Senior Consultant, Campaign Management: Katherine Venus
Consultant, Creative & Content: Johannes Samson
Senior Consultant, Creative and Content: Amelia Havlik
Senior Consultant, Creative and Content: Lucy Ryan
Senior Consultant, Media Personalisation: Rowena Crawford
Senior Consultant, Media Personalisation: Christoff Botha
Senior Consultant, Group Brand Identity: Chris Stamellos
Consultant, Brand Identity: Nyaradzayi Masanga
Head of Creative & Content: Cetty Verga
Head of Creative & Content: Simon O’Connor

Media Agency: Mindshare


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