IMAA ‘disappointed’ with Federal Govt proposal rejection

July 5, 2024 11:18

The Independent Media Agencies of Australia (IMAA) has expressed its disappointment after the Federal Government rejected its proposal for an independent agency consortium to service its master media account.

The proposal, which was developed in conjunction with an Australian-owned third-party management consultancy, argued for its members to share servicing the $163 million account.

On Friday morning, the IMAA said it will continue campaigning for at least 50% of the Federal and State Governments’ procurement to come from Australian-owned businesses.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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2 COMMENTS

As a CMO 5 Jul 24

Indies don’t have the global enterprise deals to get the data an tech you need to compete equally in a sector like this. Your “agility, flexibility, on ground support” doesn’t matter when you can’t, or charge more, for the basic services a big holding group has.

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Cope 5 Jul 24

Indies love talking about their benefits, but hate having to shell out money for what big clients demand – i.e Ad Intel

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