Influencers using fake followers to attract ad dollars may amount to fraud
As ‘influencers’ purchasing fake followers grow increasingly common and difficult to detect, DVM Law detail the trouble ‘extra-fraudinary’ influencers could get themselves in if they attempt to make real money from fake friends.
In the wake of recent media buying scandals and concerns around production budgets and spends, transparency of media and production buying and the effectiveness of advertisers’ investments in these services is becoming increasingly important and frequently scrutinised.
This raises the question of how advertisers and agencies might conduct due diligence in respect of buying more unconventional, non-traditional media such as the content created and exposure generated through social media influencers. This is especially true where the return and effectiveness of the media investment is difficult to accurately assess.
