#Instacannes day 5
Cannes offers a bewildering array of sights and experiences, so The Hallway has set up #Instacannes to offer a visual guide to what goes on on the Cote D’Azure.
Sometimes you just need to be reminded of the basics. Not in a patronizing way, but in a way that inspires you to be better.
Marc Pritchard, global CMO of Unilever and Sir John Hegarty of BBH both took us back to basics today. And both of them were inspiring.
Maybe we’re a little bit biased because we so fervently believe in the importance of meaningful brand ideas, but what we heard in the five hours we spent in the Grand Audi today certainly resonated: Start with truths. Consider why anyone would care. Make your brand matter. Or as Sir John put it “think of your ideas as giving people a reward in return for giving you their time to watch your ad.”
As we come to the end of the last #instaCannes update for 2014, we all agree its been another great week. As ever, we’ve learnt heaps, we’ve immersed ourselves in the best work from around the world, and we’ve spent time with inspiring people from many, many different countries. And we don’t want to see another bottle of rose´ for at least another 51 weeks.
Maurice Levy of Publicis and Seng Yee Lau of Tencent talking all things China
Possibly the biggest cruise ship, ever
Rudimental killing it at the Google party
Martin Sorrell of WPP with Philippe Dauman of Viacom and Dick Costolo of Twitter
Classic
To see the latest from #instaCannes follow @thehallwaysydney on Instagram. Or click here InstaCannes.TheHallway.com.au
topics
Advertising
BBH
boat
Cannes Lions 2014
Instacannes
John Hegarty
Martin Sorrell
The Hallway
WPP
