#Instacannes day 5
Cannes offers a bewildering array of sights and experiences, so The Hallway has set up #Instacannes to offer a visual guide to what goes on on the Cote D’Azure.
Sometimes you just need to be reminded of the basics. Not in a patronizing way, but in a way that inspires you to be better.
Marc Pritchard, global CMO of Unilever and Sir John Hegarty of BBH both took us back to basics today. And both of them were inspiring.
Maybe we’re a little bit biased because we so fervently believe in the importance of meaningful brand ideas, but what we heard in the five hours we spent in the Grand Audi today certainly resonated: Start with truths. Consider why anyone would care. Make your brand matter. Or as Sir John put it “think of your ideas as giving people a reward in return for giving you their time to watch your ad.”
