It’s time to stop the keep cup deluge
We’re over keep cups and it’s time for marketers to look for more sustainable and original gift ideas argues Gillian Corban
If you’re drowning in a sea of branded keep-cups, I feel your pain.
I also feel the pain of the environment and all the lost opportunities those cups represent.
It seems everyone is giving keep-cups away. The thing is, they’re only useful if you actually need one. Your client might have them in their car, the office and at home. But guess what? They don’t need more.
What a truly necessary opinion piece.
Your message is so infuriating Gillian. Hidden in a lot of lofty BS about craft and high-end products is basically a pitch about your own (mostly) leather goods vs one item that you don’t work with. The war on disposable coffee cups has only just begun and here you are telling Australian business owners who have a large reach and the power to help change behaviour faster than any individual, to STOP supporting a product that has a net benefit. Here’s a tip for anyone who has one already, give it to a colleague, friend or family member! Not hard.
Amen
Is there really any reason for corporate gifts?? I think not!
I’ve never seen a keepcup in an op shop. If you’re wondering what to do with a spare, then donate them. They have a price barrier that makes them unaffordable to those on a pension.
If we had the Stone Age, the Bronze Age, the Iron Age and so on, surely we are now in the Coffee Age.
This apparent fixation on coffee has me beat ….
Whilst there is logic in brands not creating waste through excess branded key cups – that doesn’t diminish their absolutely necessary role in reducing single-use coffee cup usage.