Jameson promotes its Irish Whiskey through out-of-home art on buildings

April 25, 2017 4:39

Out-of-home agency Posterscope and Apparition Media have created three murals to promote Jameson Irish Whiskey and its long-standing and recognisable bottle.

Plastered over eight locations throughout Sydney, Melbourne and Brisbane, the murals say “Our family motto means without fear. Welcome to the family.”

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Elliot Devine Jameson Irish Whiskey Lewis Stewart Posterscope Valeria Catterini Vizeum

1 COMMENTS

JB 26 Apr 17

Without wanting to diminish the efficacy of placing a six-storey tall facsimile of the product in an ad, I don’t see why Jameson, in its tagline, would be welcoming me, or any other passerby, to their family. It implies a pretty low bar for fearlessness and might even have Cosa Nostra undertones. “Care to join us?” would be more like it, wouldn’t it?

But much better is the tagline Jameson has used previously: “Fear a bit less, live a bit more.”

I recall from decades ago a US J&B Scotch ad that read:

ingle ells, ingle ells…

It’s just not Christmas without J&B.

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