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JCDecaux wants to advance Australian programmatic digital OOH buying

August 9, 2023 8:00

JCDecaux has made a new push locally for better adoption of programmatic selling and buying, calling on buyers to experiment with the format and its competitors to send a unified message that speaks to the medium’s benefits. 

The global out-of-home company has announced its launch of Australia’s first programmatic digital out-of-home (prDOOH) award, celebrating brands that produce innovative campaigns using the format.

Brad Palmer

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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics
Brad Palmer JCDecaux prDOOH Programmatic WallDecaux
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