KFC and TikTok partner for virtual Buckethead campaign via Ogilvy
KFC’s Bucketheads are returning to the cricket this summer, in a new campaign that sees TikTok recreate the bucket as a 3D branded effect.
The Australian-first campaign allows Aussies to get involved at the cricket or at home, and even without an actual KFC bucket, and was developed by Ogilvy, opr Agency and Mediacom.
TikTok influencers don virtual KFC Bucketheads
KFC engaged a slew of TikTok creators to don their own virtual Bucketheads, with Benny Turland, Mansour Girls, Nat Alise and Alex Hayes all participating in the #Buckethead challenge.
The creators also encouraged TikTok users to create their own unique dance, based on umpire signals.
KFC Australia marketing director Sally Spriggs said this partnership will allow fans to get involved even if they can’t come to a game.
“2020 wasn’t exactly the year we hoped for, but at least we can end it on a high with an Aussie summer of cricket. While the cricket season may look a little different this year, we’re excited to partner with TikTok to give fans a chance to don a Buckethead, even if they can’t get to a game.
“This campaign will add to the fun and excitement that comes with the game and we’re looking forward to seeing fans cut some shapes!”
TikTok Global Business Solutions, Australia and New Zealand GM, Brett Armstrong, added; “TikTok has always been about bringing people together to inspire each other and celebrate moments of joy.
“We’re thrilled to be working with KFC to launch this innovative campaign as we to continue to collaborate with partners to engage with new audiences in creative and fun ways and bring our deep understanding of local traditions to life.”
The campaign will also roll-out across the platform in TikTok’s top view and with in-feed ads to drive awareness.
Credits:
Content Creators:
Benny Turland
Mansour Girls
Nat Alise
Alex Hayes
Jed Hockin
Landa Jia
Bridey Drake
KFC:
Ruth Taylor: Marketing Manager
Sally Spriggs: Marketing Director
TikTok:
Paul Ferrante: Client Partner
Catherine Hu: Client Solutions Manager
Tanya Ruan: AdOps
Mediacom:
Maddy Cunich: Content & Partnerships Director
Mateusz Glazewski: Digital Planning Director
Claudia Domingues: Digital Investment Manager
Allison Cross: Client Director
Ogilvy:
Shaun Branagan: Group Creative Director
Peter Galmes: Lead Social Creative
Jack Burton: Art Director
Lucas Fowler: Copywriter
Kate Portelli: Lead Social Strategist
Emma Kinder: Account Director
Chloe Hunter: Account Manager
Cindy Diep: Account Executive
opr Agency:
James Curtis: Associate Director
John Harding-Easson: Head of Social
Brittany Ruppert: Social Senior Account Manager
PRISM:
Brodie Watson – Group Services Director
Lauren Ellis -Partnership Account Director
Matthew Millikin – Partnerships coordinator
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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topics
Brett Armstrong
Bucketheads
Cricket Australia
KFC
Mediacom
Ogilvy
Ogilvy & Mather Group
Sally Spriggs
TikTok
TikTok Creators
