LADbible Group’s outdoor campaign via Ooh Media celebrates everyday ‘LAD’ heroes
Independent social publisher LADbible Australia has launched a campaign via Ooh Media to reach young people across Australia and celebrate the evolving narrative around what it means to be a ‘LAD’.
The campaign has gone live across retail, street furniture and universities, bringing to life the everyday heroes that LADbible Group champions across all its digital content, which reaches more than 2m people 18-39 nationally.
The outdoor creative features Patrick Boyle, who became a hero of the Australian bushfires after he risked his own safety to save koalas. It also stars successful wrestler and world record-holding athlete Zion Clarke, who was born with Caudal Regression Syndrome [born with no legs].
