Boag’s Draught brings ‘Knight’ to life in social media and experiential push
Boag’s Draught has rolled out a social media and experiential led campaign, this week launching in Sydney as part of its latest marketing push.
Created in conjunction with digital agency Holler, the Tasmanian beer has brought the James Boag logo’s figure, the Draught Knight to life in its campaign, the “Quest”.
Hosted on the Boag’s Draught Facebook page, consumers are provided with clues to track the whereabouts of the Knight dressed in full armour in their city.
Hey Tim, that’s the wrong Boag’s Draught Facebook page. It should be this one: http://www.facebook.com/search.....3746583065..1
That one only has 610 little fans and not a lot going on.
Cheers, Tracey
Hi Tracey,
Thanks for pointing that out. The link’s now been updated in the story.
Cheers,
Camille – Mumbrella
The Pure Waters campaign is one of the best ever.