F.Y.I.

Local Measure appoints Hannah Milborrow as vice president of product

Hospitality marketing platform Local Measure has appointed Hannah Milborrow as vice president of product.

Local Measure’s Hannah Milborrow and Jonathan Barouch

The announcement:

Leading customer experience technology company hires hospitality professional

Local Measure, the leading customer experience platform for the hospitality industry has hired Hannah Milborrow as their new Vice President of Product.

The timing of Milborrow’s new appointment is significant as Local Measure’s product continues to evolve this year into a comprehensive real time customer intelligence suite. Local Measure’s CEO and Founder, Jonathan Barouch, commented, “We’ve always been first and foremost a platform that helps businesses deliver exceptional customer experiences and we are now at a point where we’ve been able to grow our product range to help businesses drive loyalty and repeat visits.”

“Hannah’s expertise in developing B2B platforms, particularly in the hospitality and retail industries, will add tremendous value as we continue to build out our product suite. With our product strategy for 2019 in place, we feel extremely confident that Hannah is the right person to guide its future development.”

Local Measure’s technology partners include Cisco, IBM, Salesforce, Facebook, Instagram, and Sina Weibo. As the company plans to make deeper inroads with its channel partners, Milborrow will be tasked with driving product development to add value to these partnerships, research and positioning, strategy and product advocacy.

Milborrow brings over 10 years of experience holding senior product leadership positions. She held the position of Vice President of Product at SiteMinder, a guest acquisition platform for hotels. During her three-year tenure at SiteMinder, Milborrow was responsible for the product strategy for SiteMinder’s complete portfolio of products with over 350 integrations and partners.

Milborrow said, “The opportunity to work with such a great team in an industry which is a collision of technology and customers presents an exciting future. Local Measure already has great products which help to empower customers by bringing guest experiences to the forefront. I’m looking forward to working with the team to strengthen the customer experience by bringing a seamlessly integrated experience into our ecosystem to continue to drive guest loyalty and advocacy.”

From a Local Measure media release

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