LUMOS enters New Zealand market with new partners

LUMOS – an Audience Intelligence Platform – has entered the New Zealand market with new partners.

The announcement:

Audience Intelligence Platform LUMOS is revolutionising the way the New Zealand media industry does business. 

A long list of industry leaders and media vendors including HYPER, Shout Media, Vistar Media, Broadsign and Plug Media are partnering with LUMOS to unlock never-before-seen marketing insights.  

Previously, the industry faced a major challenge: a significant data gap in audience discovery, planning and measurement due to the lack of unified data across various channels and environments. You couldn’t even compare the impact of different media channels.    

Now, the LUMOS Intelligence platform can help advertisers build effective media plans using credible and universal audience data across all channels. 

LUMOS Chief Executive Officer, Eric Fan, states, “Agencies and advertisers will benefit greatly from our unified, audience-centric approach to planning and attribution. With cross-format activation and access to 22 million unified audience IDs across New Zealand and Australia—aggregated from 35 data sources in the region—we deliver a comprehensive solution for effective campaign execution and accurate attribution. 

At a time when reaching premium audiences is more challenging than ever, LUMOS is forging new paths in the retail media space, assisting HYPER, NZ’s leading retail media platform, by driving performance outcomes and offering unmatched insights to refine future media strategies. 

HYPER CEO, Ben Partington describes it as a groundbreaking advancement for retail media and says, “With LUMOS, we’ve unlocked the ability to validate and understand the unique audiences across our extensive retail network like never before, providing an unprecedented pathway to precise campaign attribution through first-party data. The insights we’re already uncovering are game-changing.”   

Programmatic platforms are also committed to accelerating this transformation for the wider OOH industry through integration with LUMOS. 

Vistar Media, APAC Enterprise Solutions Director, Luke Adams believes their integration with LUMOS Intelligence enhances media owners’ ability to manage DOOH campaigns effectively. The rich audience insights provided by LUMOS allow for more precise targeting, improved real-time campaign performance tracking, and more informed media planning strategies in the Vistar platform. This integration simplifies workflows and drives better campaign outcomes through enhanced data visibility and reporting. 

Broadsign understands the power of this extraordinary data. Director of Business Development, APAC, Jonny Richardson says, “It’s great to see LUMOS giving our customers confidence in their OOH investments via robust audience measurement across our available inventory – ensuring that buyers are optimising their campaigns for maximum effectiveness.” 

Industry professionals can plan, buy and execute effective campaigns based on audience-driven insights and methodology, revealing the ideal options for media type, format, location, content and timing. 

Shout Media Sales Director Jen Sergel says, “We’re excited to elevate the sophistication of measurement across our network. This collaboration marks a significant step forward in enhancing our capabilities and delivering even greater value to our clients.”  

Mobile charging advertising network, Plug Media CEO, Charlotte Bell says, “As a fairly new player in the market, our partnership with LUMOS has significantly enhanced our understanding of audience behaviour within our venues.” 

Source: Everlist

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topics Ben Partington Broadsign Charlotte Bell Eric Fan Go Media Hyper Jen Sergel Jonny Richardson Luke Adams Lumo LUMOS Phil Clemas Plug Media Shout Media Simon Teagle Vistar Media

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