Maritime Museum tests power of virtual reality as new medium poised to swamp market

November 27, 2015 10:32

The Australian Maritime Museum has become one of the first organisations in Australia to launch a fully fledged virtual reality (VR) project, but the producer of the film has warned marketers to be wary of building bad consumer experiences as they rush to market.

Ad agency Ensemble, has created a virtual reality tour of the Museum’s popular Submarine exhibit, led by a former sub commander.

The experience uses Samsung’s soon to be launched GearVR devices which use Galaxy phones to take users on a tour of the sub, allowing them to experience it in full 360 degrees.

VR is predicted to boom next year with the release of devices from Facebook-owned Oculus (developer of the Samsung GearVR), Sony, Microsoft and others.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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