Marketing skills recession a reality while marketers want pay to keep up with inflation says Hays study

June 21, 2023 9:39

A marketing skills recession is upon us, according to the Hays Salary Guide FY23/24, as almost nine in ten (88%) organisations in Australia are experiencing a skills shortage.

Recruitment and workforce solution specialist Hays said 40% of employers agree that this shortage has intensified over the past 12 months.

The top factors driving employee turnover in the Australian marketing industry are uncompetitive salaries, a lack of promotional opportunities and the rising cost of living.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.