Ad agency The Monkeys has created its first work for Network Ten with an outdoor campaign to promote MasterChef: The Professionals.
At this stage, the work was a one-off, with most of Ten’s promotional work being done by its own creative team.
Mark Green, CEO of The Monkeys, told Mumbrella: “Ten typically do most work in house but for this project they sought help, and they came to us. Obviously we’ll keep in touch.”
The outdoor poster campaign by photographer Toby Dixon aimed to build on the credentials an reputations of its hosts Matt Preston and chef Marco Pierre White.