McDonald’s unsuccessful in appeal against ad ban
McDonald’s call for an independent review of an Ad Standards ruling against one of its advertisements has been unsuccessful.
The initial ruling came in response to a complaint from the Obesity Policy Coalition. The OPC argued that the ad, which showed a girl repairing her bad behaviour to earn a family trip to McDonald’s, targeted children.
Ad Standards’ decision hung on the ad running during an episode of American Ninja Warrior, which exposed it to a large audience of children. The broadcaster Nine did not anticipate the demographic skew, but the panel deemed it was “not unlikely or unpredictable”.
So this gets banned but sexist, offensive, ads like Ultra Tune’s Pamela Anderson gets to stay on air…geesh. Our industry is totally getting self regulation wrong.
Just came here to agree!
Serious question. Can somebody please explain……
In addition, as the mother’s meal of burger, fries and soft drink did not comply with the code’s nutritional requirement, the complaint against the ad was upheld.
……..how a meal of burger, fries and soft drink would ever comply with the code’s nutritional requirement? Surely no fast food advertisement would ever comply with that sort of requirement (and nor do I think it should).