Media.Monks attains gold partner status with Optimizely

Media.Monks is now an official gold partner of digital experience platform provider Optimizely.

The announcement:

Media.Monks, a digital-first, unitary, advertising and marketing services company, today announced it has been certified as a gold partner of Optimizely, the leading digital experience platform (DXP) provider.

To achieve gold partner status, Media.Monks completed a thorough certification process, including participating in Optimizely Education training and having a minimum of seven Optimizely Certified Professionals. Through this accomplishment, Media.Monks joins as a qualified, value-add seller of the Optimizely Digital Experience Platform. As a gold partner, [Media.Monks] brings proven competency, documented delivery expertise, established product expertise, and certified resources to mutual customers.

Optimizely One is an industry-first operating system for marketing and a category-leading digital experience platform. It powers the entire marketing lifecycle—from planning to analysis and everything in between—through a single unified workflow, and accelerates every step of the process with thoughtfully-embedded AI. A recently commissioned Total Economic Impact™ study by Forrester Consulting on behalf of Optimizely found that over three years, a composite organisation realized a 370% return on investment (ROI), $9.84 million net present value (NPV). Optimizely also generated $1.1 million in savings due to increased developer productivity due to deploying the company’s DXP. To help arrive at the ROI and subsequent financial analysis, Forrester Consulting interviewed five decision-makers who are Optimizely DXP customers and designed a composite organisation based on characteristics of the interviewees’ organisations.

Along with the low total cost of ownership, Optimizely gives teams greater agility to respond to trends and market conditions as well as provides smarter customer intelligence to reach the “right” potential customers and provide more relevant content that engages and converts.

Ben Combe, Media.Monks’ director of optimisation and personalisation APAC, summarised the importance of experimentation, stating, “We have established robust experimentation and personalisation methodologies that have consistently delivered outstanding outcomes for our clients. Partnering with Optimizely allows us to scale these methodologies and take our capabilities to new heights.”

Ben continued, “Experimentation lies at the core of our mission to marry creativity with data and technology to deliver transformative digital experiences. By continuously testing and refining our strategies, we can continuously optimise the performance of creative and content, and deliver customers more relevant and resonant digital experiences. Optimizely’s partnership will enable us to further strengthen this approach and deliver even more impactful experiences for our clients.”

As a market leader in experimentation and digital experiences, Optimizely’s market leading technology aligns perfectly with Media.Monks’ vision. Optimizely’s experimentation, content, and digital experience products provide world-class tools that allow Media.Monks to deliver on the promise of modern data-driven digital marketing excellence backed by data, AI, content, and technology.

Tyler Pietz, Media.Monks’ global EVP of data, outlined the importance of the partnership, “At Media.Monks, we are committed to using data to deliver world-class digital experiences by partnering with the best-in-class platforms. Optimizely’s position as a market leader in experimentation and digital experiences aligns perfectly with our vision. By joining forces, we can leverage their cutting-edge tools and our expertise to further enhance our ability to deliver exceptional results for our clients.”

While Optimizely provides the technology purpose built to enable modern marketing ambitions, Media.Monks feel they are in a unique position to solve the non-technology related challenges remaining in the market today. These challenges include a lack of creative variations to experiment or personalise with, a lack of insights to drive decisions, and organisational structures and silos that impede marketing experimentation. Media.Monks solve these organisational challenges through strategic consultation, cross-functional expertise and demonstrable results, and AI-driven analytics and content.

Tyler highlighted the role Optimizely plays in Media.Monks’ AI future, “As we move towards AI-driven optimisation of customer experiences, experimentation will be key to unlocking their full potential. Optimizely is a key partner in this journey, providing us with the technology to harness the power of AI and deliver personalised, data-driven experiences that captivate audiences and drive meaningful results.”

With a network of over 700 partner companies in 30 countries, Optimizely seeks to connect with qualified partners whose firms possess a wealth of experience, team members with a creative outlook, global reach, and a collective eye toward future opportunities to ensure mutual customers are successful in the short and long term.

“Optimizely is proud to have this relationship with a world-class partner like Media.Monks. Together we are delivering exceptional projects to customers on a first-class platform that optimises the end-to-end digital experience,” said Jessica Dannemann, chief worldwide partner ecosystem for Optimizely. “Media.Monks has risen to the occasion to earn Gold status and identify as a partner experienced in leveraging the Optimizely product portfolio to help growing companies unleash their digital potential.”

Source: Media.Monks


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.