MediaCom and Eardrum recognised at The One Show
MediaCom Australia, Eardrum and Leo Burnett Sydney have been recognised for their branded content, radio work and experiential work at The One Show in the US today.
MediaCom won silver pencil in the specialist category for its work on the Westpac ‘Air Rescue’ observational documentary while Eardrum was recognised for its contribution to Rescue Radio campaign, which it helped produce together with Memac Ogilvy Dubai and won two golds and two silvers. Leo Burnett Sydney’s won a gold in the interactive advertising: experiential category and a silver in the other digital solutions category.
The Radio Rescue campaign has helped to rescue kidnapped foreign domestic workers throughout the UAE, by reaching them via disguised radio ads.
Eardrum’s creative director Ralph van Dijk said: “Award success is always nice, but this campaign is changing lives and we don’t often get to say that in our industry. It’s a powerful idea and one we’re proud to have played a part in bringing to life.”
The Westpac ‘Air Rescue’ documentary followed the work undertaken by the pilots, crew and paramedics of the service and saw a partnership that included Channel Seven, Fredbird Productions and Westpac.
“To be a winner at The One Show is not only a huge global accolade, but also a first for any media agency for this category in Australia this year,” said Mark Peijic, CEO of MediaCom.
“To be recognised in such world class company not only makes me very proud of our people and work, but also the Australian market overall and not least our client, Westpac. Without their trust, support and opportunity we would not be able to produce such great work. This is exactly where we should be as a pioneering market.”
Geoff Ikin, head of agency management for The Westpac Group said: “It was a great collaboration which demonstrates Westpac’s role in supporting the community and resulted in a product that made a unique and genuine connection with Australians and our customers.
“It was a privilege to be able to tell the stories behind the selfless efforts and dedication of the Westpac Lifesaver Rescue Helicopter Service and its crew.”
In 2014 the competition saw 21,297 submissions from 463 agencies, in 63 countries.
Founded in 1961 in the U.S, The One Show recognises the world’s best in global creative and media communications, awarding Gold Pencils for the very best work all over the world.
Credits on Westpac ‘Air Rescue’ Observational Documentary
Gemma Hunter, Executive Creative Director/Head of MBA, MediaCom
Shelby Craig, Creative Director, MediaCom
Katy Websdell, Account Director, MediaCom
Taylor Thornton, Copywriter, MediaCom
Alistair Ferrier, Agency Producer, MediaCom
Craig Graham, Executive Producer, Fredbird Productions
Sally Aitken, Director, Fredbird Productions
George Lykouras, Producer, Fredbird Productions
Ash Dunn, Director of Photography, Fredbird Productions
The winners:
- Interactive | 02I: Environmental/Experiential – SingleCoca-ColaSmall World MachinesLeo Burnett / Sydney + Leo Burnett / Chicago Gold Interactive Advertising: Experiential
- Interactive | 14A: Other Digital SolutionsCoca-ColaSmall World MachinesLeo Burnett / SydneyMillers PointAustralia Silver Other Digital Solutions
- Interactive | 01O: Travel, Entertainment & LeisureTourism VictoriaMelbourne Remote Control TouristClemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / BronzeWebsites: Travel, Entertainment & Leisure
- Advertising | 27B: Dimensional MailingQantas LoyaltyStories For Every JourneyDroga5 Australia / SilverDirect Marketing: Dimensional Mailing
- Design | 07A: Book Cover DesignQantas LoyaltyStories For Every JourneyDroga5 Australia / SydneySydneyAustraliaGoldPublication Design: Book Cover
- Intellectual Property | 15E: Experimental / Internal Projects / R&DRoyal Automobile Club of Western AustraliaAttention-Powered CarFinch / Sydney + JWT / BronzeExperimental / R&D
- Interactive | 10A: Branded GamesAustralian Bureau of StatisticsRun That TownLeo Burnett / Gold Mobile: Branded Games
- Branded Entertainment | 08B: EventsCoca-ColaSmall World MachinesLeo Burnett / Sydney + Leo Burnett / Chicago SilverExperiential: Events
- Branded Entertainment | 08B: EventsDiageoRoad to RecoveryLeo Burnett / Gold Experiential: Events
- Advertising | 10C: Outdoor Installations and Ambient – SingleCoca-ColaSmall World MachinesLeo Burnett / Sydney + Leo Burnett / Chicago BronzeOut Of Home: Installations & Ambient – Single
- Advertising | 07C: Collateral – SingleDefence Force RecruitingThe Poster ExamGeorge Patterson Y&R / SilverPublic Service: Collateral – Single
- Advertising | 13C: :30/:25 – SingleMurray Goulburn Co-Operative LtdDevondale Dairy Soft – Stepdad SteveDDB Melbourne / BronzeConsumer Television: :30/:25 – Single
- Design | 13B: Government/Non-profit InitiatedThe Footpath Library / Random House AustraliaMailbooks For GoodBMF / BronzeDesign For The Greater Good: Government / Non-Profit Initiated
- Interactive | 06B: Branded Social Postadidas New Zealandadidas All Blacks all undefeated in 2013Iris Worldwide / SilverBest Branded Social Post
- Advertising | 28C: Social Media & Viral MarketingSave Our Sons & Duchenne FoundationThe Most Powerful Arm Ever InventedHavas Worldwide Australia / BronzeDigital Direct Marketing: Social Media & Viral
- Advertising | 19B: Consumer – CampaignVolkswagen Group AustraliaDriver Fatigue TechnologyDDB Sydney /GoldConsumer Radio: Campaign
- Branded Entertainment | 01A: Branded ContentWestpacAir RescueMediaCom / SilverTelevision: Branded Content
Nic Christensen
