Melbourne, here’s how not to be like Adelaide

In this guest posting, David Campbell responds to a comment made at Mumbrella Question Time last week that Melbourne has become ‘the new Adelaide’

Monday’s article on Mumbrella quoting a pitch consultant declaring that Melbourne is the “new Adelaide” sparked some interesting debate. It also upset its fair share of people from Adelaide, unimpressed about again being the butt of a very depressing joke.

Adelaide is a lovely place. But no one is going to argue that it’s the pinnacle of creativity. My guess is Melbourne would prefer not to wear a badge bearing its namesake.

So, as a former member of the Adelaide advertising fraternity, I thought I would offer some sage advice for how Melbourne about how it might avoid becoming too much like us.

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