Morning Update: Email turned into ad for World Down Syndrome Day; Should the advertising world boycott Israel?
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Ad of the Day: Saatchi Turns an Email Into a Beautiful Ad for World Down Syndrome Day
“A pregnant mother recently sent an email to CoorDown, Italy’s national organization for people with Down syndrome. The future mom had learned her unborn son had the genetic disorder, and she was scared.
“What kind of life will my child have?” she asked.
Saatchi & Saatchi Italy took that email as the starting point for this wonderful new ad for World Down Syndrome Day, in which 15 people with Down syndrome respond to the future mom, giving her a better idea of what to expect—the joys and the challenges—when her son arrives.
The Guardian: Britain is treating journalists as terrorists – believe me, I know
“Free speech and freedom of the press are under attack in the UK. I cannot return to England, my country, because of my journalistic work with NSA whistleblower Edward Snowden and at WikiLeaks. There are things I feel I cannot even write. For instance, if I were to say that I hoped my work at WikiLeaks would change government behaviour, this journalistic work could be considered a crime under the UK Terrorism Act of 2000.
The act gives a definition of terrorism as an act or threat “designed to influence the government”, that “is made for the purpose of advancing a political, religious, racial or ideological cause” and that would pose a “serious risk” to the health or safety of a section of the public. UK government officials have continually asserted that this risk is present with the disclosure of any “classified” document.”
Mumbrella Asia: Tata backs women in election-year India
“Ad agency Lowe and client Tata Tea have combined to create a campaign to support women’s rights in India as elections approach.
They have recruited local artists to create a song called ‘Flower ka Power’, which is running on YouTube.”
AdWeek: The 10 Most Watched Ads on YouTube in February
“Back in January, YouTube and Adweek’s Ads Leaderboard was dominated by Super Bowl spots that had been released ahead of the Feb. 2 telecast—most notably, of course, Budweiser’s “Puppy Love” ad.
Our Leaderboard for February, meanwhile, only includes ads posted to YouTube in that month—which means all the Super Bowl teasers from late January are ineligible. That makes room for the relatively few spots that actually premiered during the game—three of which are at the very top of this month’s list. (They are joined by a fourth, Microsoft’s “Empowering,” at No. 9.)”
Journalism.co.uk: How journalism is facing its own battle in Ukraine
“”On March 16 we choose…” reads a billboard lining the main road into Simferopol, Crimea’s regional capital. Below, two depictions of the Black Sea peninsula offer contrasting images of what may lie ahead. One in red and black, branded with a Swastika and barbed wire sillhouettes; the other a rippling Russian flag on a clear blue sea.
The poster is one of many erected across Crimea, an autonomous republic in Ukraine since 1992, as it prepares for a referendum on joining Russia planned for Sunday March 16.”
Campaign Middle East: Should the advertising world boycott Israel?
“If actress Scarlett Johansson achieved anything by choosing SodaStream over her ambassadorial role with Oxfam, it was to increase global awareness of the Palestinian Boycott, Divestment and Sanctions (BDS) campaign against Israel.
As BDS co-founder Omar Barghouti told The Guardian at the end of last month: “Oxfam is a human rights organisation. They cannot maintain an ambassador if they are involved in a complicit Israeli company built in a settlement.””
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Dear Future Mom is one of the most heartwarming ads I’ve seen. As the proud brother of an exceptional man with Downs Syndrome, I can attest to its’ message of hope, inclusion and opportunity for those with Downs.
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