Morning Update: Email turned into ad for World Down Syndrome Day; Should the advertising world boycott Israel?
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Ad of the Day: Saatchi Turns an Email Into a Beautiful Ad for World Down Syndrome Day
“A pregnant mother recently sent an email to CoorDown, Italy’s national organization for people with Down syndrome. The future mom had learned her unborn son had the genetic disorder, and she was scared.
Dear Future Mom is one of the most heartwarming ads I’ve seen. As the proud brother of an exceptional man with Downs Syndrome, I can attest to its’ message of hope, inclusion and opportunity for those with Downs.