Morning Update: DDB’s battle of the bulge; Omnicom achieves 40% female management; McDonald’s comes out; Reddit wants brands

Creativity Online: This Prosthetic ‘Package’ Tries to Address the Gender Pay Gap

The road to eliminating the gender pay gap is just inches away with a new ‘product’ created out of DDB New York for the Young Minds for Gender Equality Foundation.

The satirical campaign features a series of comedic videos about an awkward businessman, Clark Hoffman, who sells The Business Bulge, a prosthetic package women can wear underneath their pants or skirts to help create parity between them and their male colleagues – because: “A bulge in your pants means a bulge in your wallet,” the introductory video says.

Omnicom UK - Philippa Brown, Sam Phillips

Campaign Live: Majority of Omnicom’s UK management teams hit 40% women target

Omnicom Group has announced that almost 80 per cent of its UK management teams comprise 40 per cent women or more, ahead of Campaign and the IPA’s 2020 goal.

It made the announcement at the second annual Omniwomen UK Leadership Summit, a day-long training programme designed to inspire 200 of Omnicom’s rising female stars. Today’s summit coincides with International Women’s Day.

Co-chairs Sam Phillips, the CMO at Omnicom Media Group and the UK and managing director of OMG Ethnic, and Philippa Brown, the chief executive of Omnicom Media Group UK, outlined the key figures…

Mumbrella Asia: TubeMogul asks Google to define ‘conflict of interest’ in ads attacking walled gardens

Demand-side platform TubeMogul is taking aim at the dominance of Google in the ad tech space with a series of online videos that confront the reality of walled gardens on the internet.

The first of the films, which are to run first in the US before hitting Asia Pacific by April, features a narrator asking the Google search box to define ‘conflict of interest’ and then ‘advertising conflict of interest’. In the second film, the narrator asks Google to define walled gardens, and then is given the runaround.

Creativity Online: McDonald’s Debuts a Powerful Coming-Out Ad in Taiwan

A McCafe video from Taiwan shows a father and son sitting down for coffee. The son writes a message on his paper cup: “I like boys.” There’s a moment of silence and suspense. What happens next has melted hearts. The older man amends the note to read, “I accept that you like boys.”

The ad from Leo Burnett Taiwan is a bold statement of inclusion from a major marketer in Asia. Though most reaction online has been positive, it’s reportedly getting some pushback from local religious groups. The video got 1.1 million views on YouTube and 3.5 million on Facebook since it was posted this weekend.


Medium: The End of the News as We Know It: How Facebook Swallowed Journalism

This is the full text of a lecture delivered by Emily Bell last week at the University of Cambridge, where she is the Humanitas Visiting Professor in Media 2015–16 at the Centre for Research in the Arts, Social Sciences and Humanities. An edited version of this speech has been published by Columbia Journalism Review.

Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security. The phone in our pocket is our portal to the world. I think in many ways this heralds enormously exciting opportunities for education, information and connection, but it brings with it a host of contingent existential risks.



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