Morning Update: Dove’s new Beauty campaign; ANA report triggers audit; new global VP for McDonald’s
Ad Week: Dove Wants Women to Define Beauty for Themselves in New Campaign
Traditional beauty standards for women are arguably narrow but they aren’t worth paying attention to, says Dove’s latest campaign.
With its new #MyBeautyMySay spot the Unilever brand kicks off a new push, from Edelman, Havas, Ogilvy and PHD, for women to define their own standards of beauty. In its 60-second film Dove features nine real women including a burlesque dancer, a boxer and a beauty blogger, to show that any woman can feel pressure to look a certain way but that they can overcome those feelings.
Business Insider: The first domino from the ANA ad agency rebate report has fallen
Chase, the US consumer and commercial banking division of JPMorgan, has called in auditors to examine its relationship with Publicis Groupe media agency ZenithOptimedia, the company that buys advertising on its behalf.
A source told Business Insider the decision to call in auditors around two weeks ago is a direct response to the high-profile report published earlier this month by the Association of National Advertisers (ANA), which alleged that volume discount rebates and other non-transparent business practices are “pervasive” in the US media ad-buying ecosystem.
Ad Age: McDonald’s Names Ogilvy’s Colin Mitchell as Global Brand VP
McDonald’s is naming Ogilvy & Mather‘s Colin Mitchell to the new position of global VP-McDonald’s Brand, the latest change in the marketing ranks at the world’s largest restaurant company.
Mr. Mitchell will report to Global Chief Marketing Officer Silvia Lagnado, who joined the chain last year.
The Guardian: If you value the Guardian’s coverage of Brexit, please help to fund it
The last few days have been seismic and historic for Britain, the greatest political crisis since the second world war with reverberations felt around the world. We’ve been working non-stop to try to make sure that the journalism you find in the Guardian and the Observer properly reflects these extraordinary and complicated times.
Whichever side of the Brexit debate you were on, we are entering a period of great political and economic uncertainty, and the Guardian’s role in producing fast, well-sourced, calm, accessible and intelligent journalism is more important than ever.
Ad Week: How Social Media Has Changed the Camera—and Photography—Forever
Three years ago, German researchers published a study called ‘Envy on Facebook: A Hidden Threat to Users’ Life Satisfaction?‘ It found that one out of three people experienced feelings of jealousy and depression after viewing other people’s Facebook pictures.
The greatest culprit that bummed out the most people? Vacation shots. For single people in their 30s, happy family pictures made them sad. For women, attractive pics of their female peers made them feel inadequate and invidious.
Ad Age: Amazon Building Workplace of the Future With New HQ’s Biospheres
Walk down Seventh Avenue in downtown Seattle and you can’t miss them: three gigantic spheres resembling melted-together Milk Duds rising in the shadow of Amazon’s new 500-foot-tall office tower.
The architectural oddity has already become a tourist attraction and social media phenomenon. Passersby snap photographs and watch construction crews attach glass panes to the steel frames. Images stream through Instagram and Twitter.
Ad Week: MDC Acquires the Agency Behind Volvo’s ‘Epic Split’ Campaign
MDC Partners and Crispin Porter + Bogusky today announced a major win for the network. MDC has acquired Swedish agency Forsman & Bodenfors—perhaps best known as the agency behind Volvo’s “Epic Split” campaign—forming a “strategic global partnership” between the agency and CP+B.
Chuck Porter, chairman of CP+B, said the partnership makes sense because the two agencies share such a similar mindset when it comes to their work.
The Malaysian office of ad agency Leo Burnett has demanded that Tan Chui Mui, the filmmaker who accused the agency of copying her idea and script to make the commercial ‘Rubber boy’ for Petronas, remove all mention of the complaints she made in social media, otherwise the company will take legal action against her.
A letter has been sent by Leo Burnett’s lawyers to Tan and her production company Da Huang Pictures to give them the chance to take back the comments, which the agency describes as an “unfounded allegation that her story regarding Rubber Boy was copied by Leo Burnett.”
“I don’t blame these guys for doing it. They sort of have to,” says Robert Gaxiola, one of Singapore’s best-known and highly-awarded creatives.
In this interview with Mumbrella, the co-founder and creative director of ManghamGaxiola McGarryBowen – who concedes he played the awards game earlier in his career – talks about the “massive” pressure on creatives to win metal that leads to work like the refugee-spotting ‘I Sea’ app, who is responsible for scam, and why he thinks that the issue will never be resolved.
