Morning Update: Dove’s new Beauty campaign; ANA report triggers audit; new global VP for McDonald’s

Ad Week: Dove Wants Women to Define Beauty for Themselves in New Campaign

Traditional beauty standards for women are arguably narrow but they aren’t worth paying attention to, says Dove’s latest campaign.

With its new #MyBeautyMySay spot the Unilever brand kicks off a new push, from Edelman, Havas, Ogilvy and PHD, for women to define their own standards of beauty. In its 60-second film Dove features nine real women including a burlesque dancer, a boxer and a beauty blogger, to show that any woman can feel pressure to look a certain way but that they can overcome those feelings.