Morning Update: Dumb Ways to Die creative sold to Empire Life Insurance Co; World Cup ads shared more than Super Bowl ads; ‘Dear Kitten’ from Friskies closes in on 10m views
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Nothing’s Sacred: ‘Dumb Ways to Die’ Is Now Being Used to Hawk Life Insurance
“One of the lovably misguided characters from “Dumb Ways to Die” sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy deal with the devil.
